For brands with a strong concept but inconsistent visual presence.

I help you transform your existing universe into a cohesive and strategic visual system that is immediately recognizable and easy to deploy across all touchpoints.

→ A brand that feels consistent, intentional and elevated
→ Clear visual decisions (no more guessing what “fits”)
→ A strong visual territory to scale your content and communication

What’s included:

• Brand strategy & creative direction guidelines

• Visual identity system (typography, color palette, image direction)

• Art direction framework for social media & campaigns

• Logo and visual identity refinement (optional)

For brands that want to elevate their content, structure their presence on social media or support a launch with a strong creative direction.

→ More impact and consistency across your content
→ Faster and easier content production
→ A stronger connection between your visuals and your brand identity

What’s included:

• Creative direction for launches, capsules or key moments

• Content guidelines (composition, framing, storytelling)

• Reusable templates & visual assets

• Art direction & concept for a specific format / reels /campaign content (optional)

For brands and publishers looking to develop a unique visual language that goes beyond standard design.

I use illustration as a strategic storytelling tool to create recognizable and emotionally engaging brand expressions that can live across content, products and editorial formats.

• Editorial & brand illustrations (print & digital)

• Illustrated assets for social media & brand content

• Visual storytelling for product launches or collections

• Custom design elements (patterns, compositions, visual motifs)

• Live illustration & experiential formats (events, activations)

• Bespoke artistic collaborations (capsules, editions, special projects)

This approach is often combined with Art direction & Brand content to create fully cohesive and distinctive brand experiences.

Your needs don’t always fit a predefined package. And they shouldn’t have to. I offer bespoke creative support, designed around your objectives whether you need a short-term solution or a long-term creative partnership. A more flexible collaboration, built around what you actually need.